Process
ascend into outbound
Every effective sales process, channel, and strategy takes proper planning before success can be realized in a closed won deal. Treat it like a trek up a mountain. Start your ascent with the proper experienced sherpa: Me.
How I closed taylormade Golf from cold outbound
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1. Research
Develop and execute a process of information gathering by researching the company and decision maker(s) in detail.
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2. Outreach
Introductions must be personal and non-business related. Trust must be earned, not forced. This can be multi-channel and in-person.
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3. Vet
It's a waste of time to pursue prospects who aren't in-market or qualified. This part requires lots of questions and fact finding.
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4. direct
Once vetted for quality and timing, it's time to direct them to my client so they build rapport, provide value, and close.
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